Dreambox Reading

Product Type: Lesson Experience Design for an Educational Product

Role: Lead UI Designer

Discipline: UX/UI / Product Design

Scope: Interface design, interaction animation, interaction patterns, prototyping and visual systems for the core learning experience

Original Squiggle Park lessons

When Dreambox Learning purchased Squiggle Box in 2021, they inherited a loose, but promising, suite of lessons intended for early-education reading instruction.

The Goal was to fold an existing product into Dreambox Learning’s robust adaptive engine.

Integrating the product into DreamBox’s ecosystem meant evolving its visual language and narrative structure into something more scalable, and responsive.

First-Time User Experience Video

With 8 lesson types, 4 narrative ecosystems, and a Science of Reading-based curriculum, the platform supports more than 300 potential lesson combinations - requiring a flexible visual system that could scale seamlessly across the product experience.

The Challenge was creating a playful, scalable design system for DreamBox’s adaptive learning platform.

Building from the existing Squiggle Park assets, the DreamBox Learning art team developed a narrative framework that encouraged students to help the residents of Squiggle Park by progressing through lessons.

Figma Prototype - Order Lesson

Figma Prototype - Match Lesson

By framing lesson progression around helping the residents of Squiggle Park, the experience used prosocial game structures to create stronger emotional investment and engagement throughout the learning journey.

The Result was a flexible lesson framework built from modular UX patterns and narrative-driven world-building.

The system scaled seamlessly across the platform while maintaining a playful, emotionally grounded tone.

In 2025, Dreambox Learning was acquired by Discovery Education, and released an expansion to Reading Park for students in Grades 3-5.

“Squiggle Book” Animation

Tool Help Animation

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